Weaknesses

Given that well-known and successful since Fb has been, najljepЕЎe Еѕene u Frence the site isn’t versus its faults. Fb has been in some privacy scandals during the recent years, among and this really significantly inside the newest governmental approach agency Cambridge Analytica (Granville, 2018). The business got achieved accessibility fifty billion Facebook profiles when you are taking care of Donald Trump’s 2016 presidential promotion, that may up coming be used to perform far better political ads targeted to particular pages by the examining its “character, intentions, lifestyles, and you will perceptions and you may viewpoints” (Tuten & Solomon, 2018, p. 41), an advertising strategy also known as psychographic segmentation. Sadly, which was not the original instance of Facebook breaking new privacy out of the profiles, and it’s most likely not the past.